Simple pricing. No lock-in.
Pay by the month. Cancel any time and your plan runs to the end of the period you've paid for.
Starter
For a single shop starting to take orders by phone and WhatsApp.
£99/ month
Signups open soon.
Most popular
Growth
For busy shops and small chains with steady call and message volume.
£249/ month
Signups open soon.
Pro
For multi-store grocers with high call volume and their own systems to connect.
£649/ month
Signups open soon.
Multi-location · Custom pricing
For retail groups with several locations, or more than the standard plans allow.
- Multiple locations, each with its own stock and prices
- Each phone line sells from its own store
- Custom integrations, scoped with you
Compare every plan
| Starter | Growth | Pro | |
|---|---|---|---|
| Features | |||
| AI assistant | |||
| Voice calls | |||
| SMS | |||
| Human handoff | |||
| Commerce integrations | |||
| Knowledge base | |||
| Advanced analytics | |||
| API access | |||
| Allowances | |||
| AI conversations a month | 400 | 1,500 | 4,000 |
| Voice minutes a month | 150 | 500 | 1,500 |
| SMS messages a month | 150 | 400 | 800 |
| WhatsApp messages a month | 500 | 1,500 | 4,000 |
| Paid orders a month | 150 | 400 | 1,000 |
| Phone numbers | 1 | 2 | 5 |
| Team members | 3 | 10 | 25 |
| Connected systems | 1 | 3 | 10 |
| Locations | 1 | 3 | 10 |
| Address lookups | 250 | 1,000 | 5,000 |
| Call languages | 2 | 5 | Unlimited |
Not sure which plan fits?
Tell us about your stores, calls and messages, and we'll suggest a plan.
Plans and billing questions.
Are plans monthly?
Yes. All plans are billed monthly, and there is no long-term contract. You pay securely through Stripe's checkout when you sign up, and your plan starts as soon as the payment goes through.
What counts as a conversation?
Each customer conversation the assistant handles counts once, when it starts, whether it began as a phone call, a WhatsApp message or a chat. Some things have their own allowances: call time, the text and WhatsApp messages you send, paid orders, phone numbers, team members and connected systems. The Usage page in your dashboard shows how much of each you have used this billing period.
What happens if I reach an allowance?
New work covered by that allowance stops until your next billing period or until you change plan. For example, at the conversation limit the assistant stops starting new conversations. A call already in progress is never cut off, and the texts that complete an order already being placed, such as a payment link, still go out. We warn you on your dashboard and by email at 80% and 100% of an allowance, and allowances reset on your billing date.
Can I change plan later?
Yes. An owner or administrator can change plan in Settings → Billing. An upgrade applies straight away and the difference is invoiced then. A downgrade takes effect when the period you have paid for ends. Downgrading never removes anyone from your team.
Can I cancel?
Yes, at any time from Settings → Billing. Your plan stays fully on until the end of the period you have paid for, then stops, and you are not charged again. Part-months are not refunded. You can change your mind at any point before the period ends.
What if a payment fails?
Your service keeps running for a grace period while you update your payment details from Billing. If the payment is still outstanding after that, the assistant stops answering until it is paid. Nothing is deleted.
Does Hapro support multiple stores?
Yes. You can add several locations, each with its own stock and prices, and each phone line can sell from a particular store. For larger groups, the setup and pricing depend on what you need, so talk to us.
Are integrations included?
Yes. Every plan can connect your systems, up to the number of connected systems your plan includes. Sending products from your own system with the Product API needs a plan with API access. See the integrations.
Is there a free trial?
No. Plans start when your first payment goes through. If you would like to see Hapro first, book a demo.
Want help choosing the right setup?
We'll look at your stores and systems and show you what Hapro would handle.